Trusted by 50,000+ Families

Where Beautiful Skin
Meets Gorgeous Hair

Discover premium skincare and haircare crafted for melanin-rich skin and textured hair. Because you deserve products that truly understand you.

Shop All Products Find Your Hair Type

5-Star Rated

Expert Curated

Family-Run

Free UK Delivery

On orders over £40

Over 3000+ Products

From trusted brands

Auntie's Rewards

Earn points on every purchase

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Brand Spotlight

Discover the brands we love—handpicked for quality, authenticity, and results you can see and feel.

Camille Rose

Nourish your natural beauty with Camille Rose—a luxurious blend of nature's finest ingredients.

Shop Camille Rose

Mielle Organics

Discover healthier ingredients with Mielle Organics—premium natural haircare for every texture.

Shop Mielle Organics

Nala's Baby

Natural, clean and trusted hair & skin care for the family—scientifically created and paediatrician-approved for newborns through childhood.

Shop Nala's Baby

See It In Action

Real results from our community. Watch how Auntie Marlene's transforms hair and skin care routines.

I use this every single day for glowing skin

@beautylover

POWERFUL SKIN CARE SECRET: natural ingredients

@skincareguru

TAKE A DEEP DIVE INTO OUR AWARD-WINNING MOISTURIZING DEEP CONDITIONER

@auntiemarlenes

Deep Conditioner

£39.00

My curls and skin have never looked better

@curlygirl

My curls and skin have never looked better

@curlygirl

My curls and skin have never looked better

@curlygirl

Share your hair and skin journey with us

Follow @auntiemarlenes

What Our Customers Say!

Real stories from our family. ❤️

Since this shop opened, my Black hair shop experience has changed and not only do they provide the products, but they have the KNOWLEDGE too! Best customer service I've ever had.

Sarah M.

London2 months ago

The range of products is incredible! I finally found everything I need for my natural hair journey in one place. Fast delivery and great prices too.

Amara K.

Manchester1 month ago

Love this shop! They stock all my favourite brands and the staff really understand textured hair. The rewards programme is a nice bonus too!

Keisha B.

Birmingham3 weeks ago

Finally a shop that caters to men with textured hair! Great selection and the Click & Collect service is super convenient.

Marcus T.

Leeds1 month ago

I literally drive 30 mins each way to come to this Black owned well run business. The team are so friendly and really take time to listen and understand your hair needs.

Nia L.

Bristol2 weeks ago